For consumers, products are of course important, but am […]
For consumers, products are of course important, but among the same products, it is more popular to choose gift-boxed products with exquisite surfaces, because when people don’t know the product very well, the customer first sees it with their eyes. To make a judgment, and confirm whether to buy after understanding, you can imagine how attractive the new color is to customers. The packaging is not only novel in design, but do you “know” the several important functions of the packaging itself?
1. Protect the product
From being produced to entering the consumption stage, a product has to undergo the transformation of time and space, and the packaging design plays a role in protecting the product in this process. Packing chooses a reasonable container, which protects the packaged items from both physical and chemical protection. The packaging can avoid physical damages such as product shaking, squeezing, bumping and abrasion, and it can also prevent various chemical reactions and other accidents. Reasonable packaging has the functions of anti-vibration, compression, tension, anti-extrusion, and anti-wear, and protects the packaging, storage and transportation of the product. Some can also deal with the product's sun protection, moisture proof, anticorrosion, leak proof, and flame proof problems to ensure that the product is intact under any circumstances.
Second, beautify the product and make it easier for the public to accept
From the idea to the finished product, the packaging container design relies on various natural or artificial materials to complete. The beauty of the shape of the packaging container is transmitted to people's sensory system through the color and texture of the material and the shape image that has been consciously designed and processed.
3. Facilitate circulation and use
Packaging design attaches great importance to humanistic elements, focusing on humanization and convenience. Various environments are considered in the design process, including aspects such as storage, transportation and use. For example, from the aspect of application, the design follows the human-machine relationship in ergonomics, which makes people feel that all links are convenient.